Amazon Ads Management

Amazon advertising powered by category intelligence

We go beyond campaign management. Using Amazon PI, Brand Analytics, Helium 10, and Jungle Scout, we deep-dive into your category — then build full-funnel campaigns designed around real market data, not guesswork.

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What We Offer

Full-funnel Amazon
advertising.

From category research to programmatic display — every campaign is built on real data, not templates.

01
Sponsored Products
Keyword-targeted and auto campaigns built on deep search term data from Brand Analytics and Helium 10. We optimise bids daily based on ACoS, TACoS, and conversion trends — tracking BSR movement to tie ad performance to organic ranking impact.
02
Sponsored Brands & Video
Headline search ads and video placements that build brand recall at the top of search results. We use Brand Analytics search frequency rank to identify high-value keyword placements and drive branded traffic to your storefront.
03
Sponsored Display & Retargeting
Retarget shoppers who viewed your products, browsed your category, or purchased from competitors. We use AMC audience signals to layer display with search — building retargeting funnels that close the gap between interest and purchase.
04
Amazon DSP
Programmatic display and video campaigns powered by Amazon's first-party shopper data. We use DSP for top-of-funnel awareness on third-party sites and layer it with AMC attribution to measure true incrementality — not just last-click ROAS.
05
Category Intelligence
Before any campaign goes live, we deep-dive into your category using Amazon PI, Jungle Scout, and Helium 10. We also run our own proprietary crawlers that continuously monitor competitor listings — pricing changes, content updates, review velocity, and BSR shifts — so your strategy adapts in real time, not after the fact.
06
Bid Automation & Day Parting
Hourly bid adjustments based on day-parting data and conversion patterns. Continuous search term harvesting, negative keyword pruning, and automated rules — systems that compound efficiency and reduce wasted spend every single week.
Why Choose Us
We start with category intelligence — not campaign setup. That's the difference.

Before touching your ad console, we pull data from Amazon PI, Brand Analytics, Helium 10, and Jungle Scout to map your category. On top of that, our own crawlers continuously track competitor listings — pricing shifts, content changes, review velocity, BSR movement — so your strategy is always built on live market data, not last week's snapshot.

From there, we layer Sponsored Products, Brands, Display, and DSP into a full-funnel system — with AMC attribution connecting the dots across touchpoints. Hourly bid automation, day-parting rules, and continuous search term harvesting compound your efficiency week over week.

Amazon PI Brand Analytics Helium 10 Jungle Scout AMC+ DSP Programmatic 24/7 Bid Monitoring Day Parting API Pipelines Proprietary Crawlers
FAQ

Common questions about Amazon Ads

How much does Amazon Ads management cost in India?+
Amazon Ads management fees in India typically range from ₹15,000 to ₹1,00,000+ per month depending on your ad spend, number of ASINs, and campaign complexity. At Creative Augmentation, we structure pricing based on your ad spend tier and the level of service required — from Sponsored Products only to full-funnel campaigns including DSP and AMC analytics. We offer a free audit so you can see the potential before committing.
What is a good ROAS for Amazon Ads in India?+
A good ROAS depends heavily on your product category, margins, and business goals. For most consumer brands on Amazon.in, a ROAS between 3x–6x is considered strong. High-margin categories like beauty and supplements can sustain 2x–3x, while competitive FMCG categories may need 5x+ to be profitable. We focus on TACoS (Total Advertising Cost of Sale) rather than just ad ROAS — because the real goal is organic ranking lift alongside paid performance. Our average across 50+ brands is 4.8x ROAS.
What is the difference between Amazon Sponsored Products, Brands, and Display?+
Sponsored Products are keyword-targeted ads that appear in search results and product pages — best for direct conversions. Sponsored Brands appear at the top of search with your logo and multiple products — best for brand awareness and storefront traffic. Sponsored Display targets shoppers based on browsing behaviour and interests — best for retargeting. A full-funnel strategy uses all three: Brands for awareness, Products for conversion, and Display for retargeting shoppers who didn't buy on first visit.
What is Amazon DSP and do I need it?+
Amazon DSP (Demand Side Platform) lets you run programmatic display and video ads both on Amazon and across third-party websites — using Amazon's first-party shopper data. You need it if you want to reach shoppers before they search on Amazon, retarget across the web, or build brand awareness at scale. DSP is most effective for brands spending ₹3L+ per month on Amazon Ads, where top-of-funnel awareness directly impacts search volume and organic sales.
How long does it take to see results from Amazon Ads?+
You'll see initial performance data within 7–14 days of campaign launch. However, meaningful optimisation — search term refinement, bid adjustments, negative keyword building — takes 4–6 weeks to compound. By month 2–3, campaigns typically hit their stride with stable ACoS and improving ROAS. The full flywheel effect — where paid sales boost organic ranking which drives more organic sales — usually kicks in around month 3–4.
Get Started

Ready to scale on Amazon?

Book a free 30-minute audit. We'll review your Amazon account, identify wasted spend, and share a clear roadmap to improve ROAS.

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