Performance Marketing

We optimise against your P&L — not just your ROAS

Google, Meta, and YouTube campaigns built around your actual unit economics. We track CAC against customer lifetime value, contribution margin per order, and blended ROAS across channels — because a 5x ROAS means nothing if your margins don't support it.

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What We Offer

Campaigns that speak
your P&L's language.

Every campaign is mapped to your unit economics — COGS, shipping, margins — not just platform metrics.

01
Google Search & Shopping
Search campaigns for brand and category keywords, plus Shopping campaigns fed by optimised product feeds. We structure campaigns around purchase intent tiers — high-intent exact match gets the budget, broad discovery gets the ceiling. Every keyword is measured against contribution margin, not just CPC.
02
Meta Ads — Facebook & Instagram
Dynamic product ads, lookalike audiences, and creative testing at scale. We build audience funnels: cold prospecting with interest and lookalike stacks, warm retargeting from site visitors and cart abandoners, and post-purchase upsell sequences. Creative fatigue is tracked weekly — we rotate before performance drops.
03
YouTube Advertising
In-stream and discovery ads that drive consideration for eCommerce brands. Product demos, testimonials, and brand stories placed against relevant content. We use YouTube's audience signals to target in-market shoppers — not just broad demographics — and measure view-through impact on site conversions.
04
Cross-Channel Retargeting
Site visitors, cart abandoners, past purchasers — retargeted across Google Display, Meta, and YouTube with frequency caps and sequential messaging. We segment audiences by recency and intent depth, so someone who spent 3 minutes on a product page gets a different message than someone who bounced in 5 seconds.
05
Unit Economics & Attribution
We don't just report ROAS — we map every channel to your actual unit economics: COGS, shipping cost, marketplace fees, and contribution margin. GA4 attribution modelling shows which channels truly drive incremental revenue vs. which ones take credit for sales that would have happened anyway.
06
Creative Strategy & Testing
Ad performance plateaus when creative goes stale. We run structured A/B tests across hooks, formats, and offers — static vs. video, UGC vs. polished, discount vs. value prop. Every test has a hypothesis and a clear winner threshold. Winning creatives scale; losers get replaced before they drain budget.
Why Choose Us
We think in contribution margins and CAC payback — not impressions and clicks.

Most performance marketing agencies optimise for platform ROAS and call it a day. But a 5x ROAS on a product with 20% margins is a very different outcome than 3x ROAS on a product with 60% margins. We build reporting that maps ad spend to your actual P&L — so you know exactly how much profit each channel generates, not just revenue.

For eCommerce brands that also sell on Amazon and Flipkart, we coordinate paid media with marketplace campaigns. Google Shopping drives D2C traffic while Amazon ads capture marketplace demand — and we track blended CAC across both so you're not over-investing in one channel while the other underperforms.

Google Ads Meta Business Suite GA4 Attribution Google Shopping YouTube Ads Dynamic Retargeting Contribution Margin Tracking Creative A/B Testing
FAQ

Common questions about Performance Marketing

What is performance marketing and how is it different from digital marketing?+
Performance marketing is a results-driven approach where every rupee spent is tied to a measurable outcome — a sale, a lead, or a specific conversion event. Unlike traditional digital marketing that focuses on reach and impressions, performance marketing optimises for actual business metrics: ROAS, CAC (Customer Acquisition Cost), and contribution margin. You pay for results, not visibility.
Which platforms do you run performance marketing campaigns on?+
We run campaigns across Google Ads (Search, Shopping, Display), Meta Ads (Facebook and Instagram), and YouTube. For eCommerce brands, Google Shopping and Meta dynamic product ads typically drive the highest ROAS. We also run cross-channel retargeting — so a visitor who browsed your product on Google gets retargeted on Instagram, and vice versa.
How do you measure performance marketing success?+
We go beyond surface metrics like ROAS. We map every channel to your actual unit economics — COGS, shipping cost, marketplace fees, and contribution margin per order. Using GA4 attribution modelling, we identify which channels truly drive incremental revenue versus which ones take credit for sales that would have happened anyway. Weekly reports include blended CAC, channel-level contribution margin, and customer lifetime value.
What budget do I need for Google and Meta Ads?+
For meaningful results, we recommend a minimum ad spend of ₹1–2 lakh per month per platform. Below that, you don't generate enough data for the algorithms to optimise effectively. The right budget depends on your AOV (Average Order Value), target CAC, and margins. During the free audit, we model out what budget is needed to hit your revenue targets profitably.
How quickly can I expect results from Google and Meta Ads?+
Google Search Ads can drive conversions from week 1 since you're capturing existing demand. Meta Ads typically need 2–3 weeks for the algorithm to learn and find your ideal audience. Full optimisation — creative testing, audience refinement, bid strategy tuning — takes 6–8 weeks. By month 3, campaigns should be running at your target CAC with enough data to scale predictably.
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Ready to grow profitably?

Book a free 30-minute audit. We'll review your ad accounts, map your unit economics, and show you where profitable scale is hiding.

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